Web, UX & conversion for B2B
Make the website a reason to choose you.
The customer has already started comparing by the time they reach you. The website should show what you are odd at, prove it and make the next step easy. We hold together strategy, content, UX and technology, before, during and after first contact.
The customer has already started choosing when the website comes in.
Visitors rarely arrive at the homepage without a question, an expectation or an alternative to compare with. If the value is hard to understand, the proof hard to find or the next step unclear, uncertainty grows.
A good B2B website does three things: helps the right customer recognise their need, makes the value and credibility clear, and moves the customer on without needless friction.
A website is both communication and infrastructure.
The work can include:
Web strategy
The role the website should play in the customer journey and the business goal it should serve.
Information architecture
A structure that helps both people and search systems find, understand and assess the content.
Customer journeys and UX
How different decision-makers move from first question to trust, contact and decision.
Web copy and content
Pages that answer the right questions and make the next step obvious.
Landing pages
Focused pages for offers, campaigns, search intents and specific buying situations.
Conversion optimisation
Messaging, proof, flows, forms and buttons, improved from how visitors actually behave.
WordPress and web development
Solutions that can be maintained and developed as needs change.
Technical SEO, performance and schema
A technical foundation for visibility, speed, accessibility and machine understanding.
Measurement
Events and signals that show how visitors use the site and where the path ends.
We don't start over without a reason.
Sometimes a new platform is needed. More often it is a clearer structure, better content or a few decisive improvements to the site you already have. So we start by deciding what to strengthen, improve, test and stop. The same four words as in everything else we do. It lowers the risk, protects what already works and makes the engagement easy to scope.
Make it easier for the customer to move on.
Tell us the role the website needs to play and where it falls short today. We help you see whether the next step is an improvement, a landing page or a new platform.
Book a strategy callFAQ
Do you build entirely new websites?
Yes. NewDGTL leads and delivers strategy, structure, content, design, WordPress development, SEO and launch. Larger builds are quoted separately.
Can you improve an existing website?
Yes. Structure, messaging, technical foundation and conversion paths often deliver a lot without starting over.
Do you work with platforms other than WordPress?
WordPress is the main platform. Others are assessed on need, existing technology and scope.
Are SEO and AEO part of the web work?
The technical and structural foundation is included where relevant. Larger work on content and digital authority is scoped as its own track.
