Strategy & positioning for B2B
Find out what you are odd at.
Everyone gets better. And more alike. A strong product is not enough when the customer cannot see the difference. We help you find what the right customers want and nobody else can claim, and build your position, value proposition and messaging from there.
30 minutes. One business goal. A clearer next decision.
A good company can still be hard to choose.
The offer has grown over time. Internally it is clear. Externally every department describes it its own way. The customer understands what you do, but not why it matters. Competitors sound the same. Sales starts over in every conversation.
If you couldn't say quality, service, expertise or flexibility, why would I choose you?
- what problem you solve
- for whom
- what you are odd at
- what evidence makes the choice safe
- why the decision should be made now
We don't start with a slogan. We start with the customer's choice.
We assess your next investment against your business goal, customer needs and the alternatives customers consider. We build on what works and develop the value proposition where needed.
The value proposition identifies the value the customer needs to understand. The strategy sets out how to make that value clear and reach the right buyers. The work can include:
Customer and market analysis
What the customer values, how demand is changing and which alternatives you are compared with.
Positioning
The place you should own in the customer's mind, and what must be left out for it to become clear.
Value proposition
What you are odd at, that the right customers want, put so it can be understood, believed and defended internally.
Messaging platform
One shared language for web, sales, campaigns, content and leadership.
Brand strategy
What the company should stand for, express and prove, consistently over time.
Go-to-market and marketing plan
Which customers to prioritise, in which buying situations, with which initiatives.
Rational proof. Emotional reasons.
B2B decisions have to be defensible on rational grounds. But people make them. So we work on both: what the customer must be able to prove to their leadership, and what the customer needs to feel to want to go further. The result is not more advertising. It is a clearer reason to choose you.
You can start in three ways.
When the direction is unclear
Infinity Loop Audit™ gives you a decision brief in ten working days: is the offer worth choosing, where is the gap largest, and what to strengthen, improve, test and stop. SEK 35,000, fixed price.
See Infinity Loop Audit™When the need is already clear
We scope an engagement in strategy, positioning or messaging.
Book a strategy callWhen the work needs leading over time
Infinity Loop Marketing™ takes the position to market, measures the response and redoes the numbers every quarter.
See Infinity Loop Marketing™Make it easier to choose you.
Tell us the business goal you want to reach and what has become harder. We help you see whether the next step is a clearer position, a developed offer or a different priority.
Book a strategy callFAQ
What is the difference between positioning and brand?
Positioning is the place you should take in the customer's mind and why it is relevant. The brand makes that place recognisable and consistent over time.
Do we need to rebrand?
Rarely. Most often you can keep what works and make the position, value proposition and messaging clearer.
Can you help with execution?
Yes. You can use the strategy with your team and existing partners. Where you need help, NewDGTL can lead or fill gaps through a separate engagement.
Do we have to start with Infinity Loop Audit™?
The audit is the right start when several parts affect the result or the priority is unclear. A clear need can start as a scoped engagement.
