For leaders of established B2B companies
Everyone gets better. And more alike.
When everyone works from the same best practices, the same tools and the same AI, quality becomes something customers expect. Not a reason to choose.
Marketing is then asked to create a difference the offer itself does not carry.
NewDGTL helps you find what makes you odd, that the right customers want and cannot get anywhere else. Then we build the marketing around it.
Before you market more, become worth choosing.
SEK 35,000 excl. VAT · Ten working days · Standalone engagement · You own the decision brief
Worth choosing means two things.
That you are different. And that the right customers want what you are different at, and cannot get it anywhere else.
Odd.
A reason to choose you that no competitor can claim. Not better, because better can be compared. Different where the customer cares.
In demand.
Value that the right customers want and can understand. Their choices show what makes the offer relevant compared with the alternatives.
Demand is what turns odd into value rather than eccentricity. And it does not have to be proven yet. It can be what the market is already searching for, that nobody owns.
It is a small monopoly, on a narrow question, that is yours. Everything else you do can only be advertised. The odd can be marketed.
You have to be odd to be number one.
Not different for its own sake. Different where the customer actually cares.
If you couldn't say quality, service, expertise or flexibility, why would I choose you?
Most CEOs need a moment on that question. Not because the answer is missing, but because it has never had to be put into words. The customers who chose you know it. The website says something else. Sales explains it again in every deal.
Sometimes distinctive value already exists but stays invisible. Sometimes the offer itself needs to evolve. We start by finding out which.
Marketing can amplify a reason to choose. It cannot replace one.
If customers cannot see a reason to prefer your company, more reach does one thing: it makes the similarity visible to more people.
What deserves your next marketing investment?
We assess your next investment against your business goal, customer needs and the alternatives customers consider. The value proposition identifies the value they need to understand. The strategy sets out how to make that value clear and reach the right buyers.
You see which information has been checked, how the calculations work and which assumptions remain. Each recommendation is linked to the evidence behind the decision.
70/20/10 is one possible starting point: strengthen what works, improve what has potential and allow room for focused tests. The allocation depends on your business goal and the strength of the evidence. Stopping work needs a clear reason, just as a new investment does.
The decision before the budget. Not after.
Start here
Infinity Loop Audit™
A decision brief in ten working days: is your offer worth choosing, where is the gap largest, and what should the next marketing investment do for the business. One customer segment, one core offer, one decision.
By day ten, you should be able to say:
Ten working days from start to delivery · Fixed price · You own the brief
You own the decision brief and the plan. You choose who carries out the work: your team, your current partners or NewDGTL.
Order Infinity Loop Audit™ How the audit worksThe customer's choice
What the customer is really choosing between, and where you look like everyone else.
The reason to choose you
What you are odd at, that the right customers want. Proven, assessed or to be tested.
The investment decision
What to strengthen, improve, test or stop, and why. Time and budget are allocated according to the evidence.
The 90-day plan
No more than three initiatives, each with an owner and a checkpoint.
CorPower Ocean
The value proposition came first. The story followed.
CorPower Ocean operates in an industry where earlier wave-energy ventures have given investors, utilities and project partners good reasons to be cautious.
The work did not begin with more channels or more content. It began with what the market needed to understand: the role wave energy can play alongside wind and solar, who that matters to, and what evidence the story needed to carry.
The missing piece in renewables.
Once the value proposition and the audience were clear, the story, website, content and search visibility could pull in the same direction.
We did not make the technology less advanced. We made its significance clearer.
Read the case studyThe optional continuation
Once the direction is chosen, the work of making it real begins.
ILA stands on its own. For companies that also want help with execution, Infinity Loop Marketing™ is the ongoing engagement.
We build on what works and help the right customers understand the value of your offer. Each initiative has a purpose and a way to assess the result. Results and learning inform the next priority.
Every quarter: strengthen, improve, test, stop. Every decision builds on the last.
Strengthen.
More weight to what demonstrates relevant value and contributes to the business goal.
Improve.
Remove friction in the offer, the evidence, the buying experience, the delivery or the marketing work.
Test.
Try one clear hypothesis at small scale before committing more capital and capacity.
Stop.
End work that no longer justifies its cost. Weigh results, learning and measurement gaps against other uses of the resources.
A system for learning. Freedom for creativity.
You can use the decision brief with your team and existing partners. Where you need help, NewDGTL can lead the work and fill gaps. We only replace what does not work.
Three levels of responsibility. The same principle: the most important work first.
Leadership
You have the resources. We keep them aligned.
NewDGTL leads, prioritises and follows up. Your team or your partners deliver most of the work.
SEK 30,000per month excl. VAT
Book a strategy callFunction
You need both direction and delivery.
One thing at a time: positioning, copy, search, web or sales enablement.
SEK 40,000per month excl. VAT
Book a strategy callPartner
You want NewDGTL to take greater responsibility.
Two things in parallel, within an agreed frame.
SEK 80,000per month excl. VAT
Book a strategy callBoundary: Not everything happens at once. The business goal and the current evidence decide what comes first. No more than seven companies at a time.
You work with the person making the call.
Kenneth Backman has more than thirty years in marketing, business development and digital development. He leads the strategy call, Infinity Loop Audit™ and the ongoing priorities. There is no handover between the person selling the work and the person responsible for the recommendation.
AI is used to process evidence, find patterns and check consistency. Experience, creativity and strategic judgement shape the conclusions.
Book a strategy call with KennethFAQ
Which companies is NewDGTL for?
Established B2B companies with paying customers, complex sales and a concrete offer or marketing decision ahead.
Does ILA work if we already have an agency or in-house team?
Yes. ILA decides what the work should focus on. What already works stays, and your team or partners use the brief afterwards.
Is ILA just a report?
No. ILA is a decision brief with a prioritised recommendation, an offer direction and a 90-day plan, reviewed with the leadership team. Production is planned after the decision.
Do we have to continue with NewDGTL?
No. You own the decision brief and the plan. Your team and existing partners can carry out the work. NewDGTL can lead or fill gaps where you need help. ILM is a separate decision.
How does the quick assessment differ from Infinity Loop Audit™?
The Swedish quick assessment gives an initial indication based on your answers. Infinity Loop Audit™ examines your priorities using company evidence, customer choices and competition. You receive a reasoned recommendation and a concrete 90-day plan.
What if the offer needs to evolve?
Then the recommendation starts there: packaging, buying, delivery, responsibility, evidence or who the offer is built for. Technical product development is not included.
How sure are you about what brought the customers?
We show recorded relationships, costs and uncertainties, and separate what is proven, assessed and still to be tested. We do not attribute to a channel an effect your data cannot support.
Does ILA guarantee more sales?
No. The audit reduces uncertainty about what to do first and shows which assumptions need testing. The outcome also depends on execution and the market's response.
Insights
From our thinking.
What Founders Start to Notice Before Growth Slows Down
Growth often becomes harder to interpret before metrics visibly change. Founders sense that signals are spreading across teams, channels and initiatives. The companies that scale most effectively build structured systems where positioning, demand, conversion and feedback reinforce each other over time.
Growth Systems in B2B: How Structured Marketing Creates Clearer Decisions
Most B2B companies already have what they need to grow. The opportunity is to bring it together. When positioning, demand, interaction and insight operate as one system, growth becomes something that builds – not resets.
The B2B Dark Funnel: Why Your Next Customer Has Already Decided
Up to 70% of a B2B buying decision happens before a vendor is ever contacted. Understanding the dark funnel is the difference between being found and being forgotten.
The Compound Effect: Why Authority Content Outperforms Advertising
One paid ad stops working the moment you stop paying. An authority library works while you sleep. Here is the math behind compounding content.
Perception vs. Reality: How Behavioural Science Defines Value
Value is in the eye of the beholder. We explore how behavioural science – from Kahneman to Sutherland – shows that perceived value often differs markedly from actual cost.
Marketing is King: 8 Reasons You Should Know
In today’s competitive business climate, marketing has become the most critical process for organisations seeking sustainable growth.
Understanding the Power of Perception: AI Marketing Strategies for 2024
The future of value creation lies in perception. Rory Sutherland’s philosophy shows how creative thinking often outperforms complex material solutions.
We Are All Marketers: What Does Evolution Tell Us About Advertising?
Nature and evolution give us unexpectedly powerful insights into marketing. Focus on the visible to influence the invisible.
You have to be odd to be number one.
Before you market more, become worth choosing. Infinity Loop Audit™ gives you the decision brief: what to strengthen, improve, test or stop, and why. You receive a concrete plan and choose how to carry out the work.
SEK 35,000 excl. VAT · Ten working days · Fixed price · No obligation to continue
