They
Traditional agency
- What they deliver
- Projects and campaigns
- How success is measured
- Deliverables delivered
- Feedback loop
- Project-based
- Data ownership
- Agency
- Long-term value
- Stops when project ends
Marketing creates results.
Infinity Loop Marketing™ creates predictable growth.
Your marketing already produces outcomes. We structure it into a system where each decision strengthens the next — creating consistent, measurable growth over time.
Trusted by companies like CorPower Ocean
The problem
Most B2B companies are active in their marketing. But results don’t follow.
Campaigns
are running.
Content
is being produced.
Websites
are being updated.
But results don’t follow at the same pace.
Sales cycles stretch. Opportunities stall. Marketing becomes difficult to connect to revenue.
Not because of lack of effort.
Every decision starts from zero.
Because each activity stands on its own. Nothing builds on what happened before. Nothing reduces uncertainty for the next step.
The insight
The problem is not activity. It’s how progress is built.
In B2B, decisions rarely happen in one step. They are formed over time — through multiple interactions, internal discussions, and increasing clarity.
If those interactions are disconnected, trust doesn’t accumulate, understanding doesn’t deepen, and decisions don’t move forward.
Infinity Loop Marketing is designed for exactly this. Each effort builds on the last — reducing uncertainty, increasing clarity, and moving decisions forward.
With AI and human expertise combined, we can do this with a precision that was impossible three years ago.
Results
What the system produces.
Available now
1–2 spots this quarter.
We work with a maximum of 5–7 companies at a time. A strategy call is always the first step.
The difference
Not an agency. Not a tool. A system.
NewDGTL is not another marketing agency and not another software tool. We build self-improving growth systems for B2B companies — structured loops that compound every cycle, not campaigns that reset each quarter.
| Traditional agency | Performance agency | Infinity Loop Marketing™ NewDGTL | |
|---|---|---|---|
| What they deliver | Projects and campaigns | Campaign optimisation | A self-improving growth system |
| How success is measured | Deliverables delivered | ROAS and cost per lead | Business outcomes and growth predictability |
| Feedback loop | Project-based | Campaign-level | Full-system learning |
| Data ownership | Agency | Platform | You |
| Long-term value | Stops when project ends | Stops when ad spend stops | Compounds over time |
Start here
Infinity Loop Audit™
Before we talk about us, we want to understand you. An Infinity Loop Audit is a reverse goal analysis — we start from your goal and work backwards. You get a decision-grade assessment, not a sales pitch.
✓ Reverse goal analysis from your business objective
✓ Strategic gap analysis: position, authority, system
✓ Competitive and market mapping
✓ Infinity Loop Blueprint — your unique plan
✓ 90-day action plan with priorities
35 000 SEK · one-time
Delivered in 2 weeks · you own everything
Most companies start with a strategy call. If there’s a good fit, the audit is the next step.
Book your Infinity Loop Audit™ 01
You tell us
Your business goal, your market, your challenges.
02
We reverse-analyse
From goal to pipeline, traffic, and market position.
03
You see the gap
Where you are, where you need to be, and what is missing.
04
We deliver
Infinity Loop Blueprint and 90-day roadmap. You own everything.
Retainer
Operating the system.
After the audit, we build and operate the growth system together.
Recommended
Start with strategy call
Infinity Loop Pro
40 000 SEK / month
Most companies start here.
✓ Infinity Loop implementation
✓ Authority development
✓ Search and discovery optimisation
✓ Conversion improvements
✓ Monthly strategy sessions
Premium / Global
Start with strategy call
Infinity Loop Premium
80 000 SEK / month
For companies with international ambitions.
✓ Everything in Pro
✓ Advanced authority strategy
✓ Thought leadership development
✓ Global growth strategy
✓ Quarterly C-level workshops
We work with a maximum of 5–7 companies at a time. No binding period – cancel anytime.
The founder
The system didn’t come from theory. It came from more than 15 years of helping B2B companies turn marketing from a cost into a growth system. Infinity Loop Marketing™ is the result of that work.
Kenneth Backman
Founder, NewDGTL
Insights
From our thinking.
Strategy
The B2B Dark Funnel: Why Your Next Customer Has Already Decided
Up to 70% of a B2B buying decision happens before a vendor is ever contacted. Understanding the dark funnel is the difference between being found and being forgotten.
Growth Systems
The Compound Effect: Why Authority Content Outperforms Advertising
One paid ad stops working the moment you stop paying. An authority library works while you sleep. Here is the math behind compounding content.
Behavioural Science
Perception vs. Reality: How Behavioural Science Defines Value
Value is in the eye of the beholder. We explore how behavioural science – from Kahneman to Sutherland – shows that perceived value often differs markedly from actual cost.
Strategy
Marketing is King: 8 Reasons You Should Know
In today’s competitive business climate, marketing has become the most critical process for organisations seeking sustainable growth.
AI
Understanding the Power of Perception: AI Marketing Strategies for 2024
The future of value creation lies in perception. Rory Sutherland’s philosophy shows how creative thinking often outperforms complex material solutions.
Marketing
We Are All Marketers: What Does Evolution Tell Us About Advertising?
Nature and evolution give us unexpectedly powerful insights into marketing. Focus on the visible to influence the invisible.
Marketing isn’t a cost.
It’s an asset that grows
with every loop.
You’re among the first in Sweden to have an AI-native marketing partner that plays the long game. While others buy campaigns, you’re building an asset.
No lock-in. No sales pitch. Just an analysis that creates value for you directly.
