Method
Infinity Loop
Marketing™
Every marketing investment needs a purpose.
Infinity Loop Marketing™ brings structure to the decision and its follow-up.
We start with your business objective and keep what works.
Every initiative has a purpose and a way to assess its results. The results and evidence determine what to strengthen, improve, test or stop before the next investment.
The system
Follow the evidence behind each decision.
Each loop follows a structured process. You see which inputs have been checked, how the calculations were made and which assumptions remain.
Insight.
Understand where you stand.
Infinity Loop Audit™ assesses your next marketing investment against your business objective, customer needs and the available evidence about your market and sales.
We keep what works and assess whether your value proposition needs development. You receive a basis for decisions and a prioritised plan.
Each recommendation shows the evidence behind it and what needs further investigation.
What happens here
- Analysis starting from your business objective
- Mapping the current position and what works
- Assessment of your value proposition and position
- Priorities with supporting evidence and assumptions
Intent.
Decide what the next initiative should contribute.
Intent turns the priorities into a clear objective for the loop.
We decide what to strengthen, improve or test, based on the evidence and available resources.
Before starting, we agree what to measure, when to review the decision and what could justify stopping.
What happens here
- Objectives and priorities
- Plan for execution and evaluation
- Criteria for further investment or stopping
Impact.
Carry out the agreed priorities.
Impact turns decisions into work. Each initiative has a purpose, an owner and a way to assess its results. Tests have a defined scope so their results can inform the next decision.
You choose how to carry out the work. Your team and existing partners can use the plan. When you need help, NewDGTL can lead the work and provide what is missing.
We only replace what does not work.
What happens here
- Execution of the prioritised strategy
- Content and distribution
- Demand generation
- Conversion optimisation
Intelligence.
Turn results into decision input.
We compare results with the objective and examine what the measurement can show. You see what the evidence supports, which assumptions hold and what remains uncertain.
This provides a basis for deciding whether to continue, change, investigate further or stop an initiative.
What happens here
- Evaluation of results against objectives
- Review of measurement coverage
- Assessment of assumptions
- Evidence for the next decision
Iterate.
Reassess the value of the next investment.
The results and evidence inform the next priority. We keep what works and assess what to strengthen, improve, test or stop.
The plan is updated when new evidence or changed circumstances justify it. Every change should have a clear reason.
What happens here
- Decisions to strengthen, improve, test or stop
- Updates to the plan and resource allocation
- Objectives and evaluation for the next loop
