Reverse from the goal.
Every plan starts from a defined business outcome and works backwards. What pipeline, what demand, what authority does the goal actually require?
About
Marketing as a system — not a cost.
NewDGTL is a Stockholm-based growth partner for B2B companies. We help teams turn marketing from isolated activity into a decision-driven system that compounds.
Why we exist
Most B2B companies do not need more activity.
They need structure.
Campaigns run. Content is produced. Leads come and go. But growth stays unpredictable — because nothing is connected into a system that learns.
That is the problem we exist to solve. We build growth systems where every decision strengthens the next — turning disconnected effort into compounding results.
How we think
Four principles that shape every engagement.
Decisions before execution.
Activity without defined decisions creates noise. We specify what each layer must produce before anyone touches a campaign.
Build for compounding.
Authority, demand and learning should build on each other. When they do, growth becomes predictable. When they do not, it stalls.
Own the system.
We deliver growth systems you own. No lock-in. No opaque playbooks. Your team runs the loop — we make sure the loop is the right one.
The method
Infinity Loop Marketing™
Every engagement runs on a single method: a five-phase loop that moves from Insight to Iterate and starts over smarter each cycle.
The loop is not a template. It is built for your market, your goal, and your current position — then refined with every pass.
The founder
Kenneth Backman
Founder · NewDGTL
“The system did not come from theory. It came from more than 15 years of helping B2B companies turn marketing from a cost into a growth system.
Infinity Loop Marketing™ is the result of that work — distilled into a method that any serious B2B team can run.”
Who we work with
B2B companies ready to build an asset, not a campaign.
We work best with
- B2B companies with 10–200 employees
- Founders and CMOs with a clear 12-month target
- Complex sales cycles with multiple stakeholders
- Teams ready to own the system they build
- Companies in CleanTech, Construction, Consulting, SaaS and Industrial B2B
Less suited for
- Teams looking for a campaign vendor or ad-buyer
- Companies that want someone to “do marketing” without involvement
- Pure B2C ecommerce or impulse-driven verticals
- Projects without a defined business outcome
Company
New Digital i STKLM AB
Next step
Let’s build the loop that grows with you.
30 minutes. No slides. We listen to your challenges and give direct feedback on where your growth system breaks — and what to fix first.
